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HOW TO INCREASE YOUR SOCIAL MEDIA EFFECTIVENESS ON FACEBOOK

By August 2011, three years after being on Facebook, I had 220 friends. But by November, just three months later, I had over 500 friends. More than 100% increase in three months. What I could not do in three years.

There is a principle known as The Law of Cause and Effect. It states that for every effect there is a cause. And if you want more of the effect then all you need to do is repeat the cause.
The following are things you can do to increase your social media effectiveness.

1. Your Profile Picture
We have dealt with this before in the tribe. Your profile picture is the gateway to your profile. So you must take it seriously. To know what constitutes a good profile picture click on the link below
https://www.facebook.com/groups/smartbcamp/permalink/2007545175925688/

2. Your Name
If you are intentional with what you do on Facebook then it is better to use your real name. First, it aids easy identification for anyone who might be searching for you. Second, it is the matured thing to do. Unlike other social media platforms that require a handle, Facebook requires your name.
Check out all the social media influencers you know- Victor Ekpo Bassey, Emeka Nobis, John Obidi, Edirin Edewor, etc. they all use their real names. You will never find anyone with Swaggalicious Baby as their name.

3. Your Bio
Your bio is located under your profile picture. It is a brief description of you in 101 characters. It must be precise and straight to the point. What you do here is to state the result you deliver. For example, instead of saying, “I am a fashion designer,” say “I help you look good in clothes.”
If you go to my profile timeline what you will find as my bio is, “Helping you become a better leader of yourself so you can achieve your desired results.” It immediately tells you the result I deliver.

4. Your Profile
This is where you give a more comprehensive detail about you. Who you are, what you’ve done, the books you have written, etc. Facebook already has fields where you post details about education, relationship status, etc, so you don’t need to state those in your profile. Focus on what you do and your achievements.

5. Your Content
Like they say, content is king. Content is what you post on a daily basis on your timeline. You have to be deliberate and consistent about it. Deliberate in terms of niche and consistent in terms of frequency. Focus on what you want to be known for.

Call To Action:
Which of these areas do you need to work on and which one can you work on immediately?
Thank you.



Mute Efe
Heping you become a better leader of yourself.

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