DON JAZZY’S SUCCESS RECIPE REVEALED IN NEW BOOK: DONJAZZYFIED
By OlaPurpose James Asu
“A lot of individuals spend more time talking about
their dreams than actually doing those dreams. Talking doesn’t cook the rice,
you have to go into the kitchen and make for yourself a delicious delicacy”.
-Kehinde Ajose
If you are looking for one of the most influential
showbiz personalities and entrepreneurs out of Africa, Don jazzy, will make the
list. Kehinde Ajose, journalist, publicist and sought-after talent development
strategist has released his new book entitled: ‘Donjazzyfied’ …lessons drawn
from Don Jazzy on how to move from ‘Best kept secret’ to becoming a ‘Don’ in
your field.
“This brave book is not about Don Jazzy in the end,
but about an understanding of our struggles with dreams, desire to succeed,
guidelines for achievement of dreams, and the answer to those
secret doubtful questions we have been battling with over our dreams.
Don Jazzy is an inspiration that left me with much admiration
and one question;”Why should I fear to succeed”? Said Kehinde Bankole, Nollywood
actress who starred in Kunle Afolayan’s recent movie, ‘October 1st’. What makes
Don jazzy a force to reckon with? What branding lessons can be learnt from this
showbiz don? How did he emerge as one of the most influential showbiz
personalities on Twitter?
These are some of the thought-provoking questions
answered in this collection of inspiring and instructive bits and pieces on the
Don Jazzy phenomenon.
Chapter one, titled ‘Dream of a better version of
you’, takes a look at Don Jazzy’s ability to conceive a better picture of a
preferable future for himself despite coming from a humble background. The
author brings to the front burner the bumps and detours he
encountered before stardom beckoned.
According to him: “Stop complaining about your
deprivation and deficit, they are not enough reasons to throw in the towel, Don
Jazzy is a living testimony”.
“In a world where sameness is the order of the day,
it is only those who dare to walk the path less traveled that will enjoy life’s
offerings. How do you get to the point where your book gets picked out of the
several books in the bookstore or your shampoo gets customers’ attention? It’s
a function of doing things differently. You will agree with me that Don Jazzy
isn’t your regular music producer. From his carriage, dress sense, aura, brand
identity; all speak volumes of his uniqueness. He doesn’t play in the small
league of sameness, he does things differently. He doesn’t always get it right
every time, but he always gets the attention of his audience just like he did
with his massive hit song :’Dorobucci’. This is the subject matter chapter
two focuses on.
In the other chapters, the author takes the reader
on a trip to how Don Jazzy bounced back after the Mo’Hits break up.
“He refused to dwell on the past, instead he
cultivated a positive mental attitude and dwelt on re-inventing his
brand.”
In addition, it also centers around how Don
Jazzy has been able to use Twitter as a tool to engage with his fans.
“Anyone who desires to build a huge followership
either as an artist or entrepreneur cannot ignore the powerful tool
of social media”.
Also highlighted in the follow up chapter titled:
Be a rainbow in someone else’s cloud’ is Don Jazzy’s heart of gold. The
entertainment mogul is known to help young Nigerians who have a flair for
music.
In the concluding chapter, the author charges the
reader to cultivate action orientation, i.e the ability to take prompt
steps in the pursuit of one’s dreams.
“A lot of individuals spend more time talking about
their dreams than actually doing those dreams. Talking doesn’t cook the rice,
you have to go into the kitchen and make for yourself a delicious delicacy”.
Cool FM’s Shine Begho has this to say about Don
Jazzy: “Don Jazzy remains a showbiz brand that is worth emulating”.
“I am proud of Kehinde Ajose for writing this
wonderful piece about a man that inspires us all”, said Esther
Ijewere-Kalejaiye of Rubies Ink Initiative.
The book will
be available for download in October 2014.
Author’s contact
details-
Twitter handle:
@splendidkenny
Facebook:
Kehinde Ajose
Instagram:
@iamkenniAjose
Email:
Ajosekehinde@gmal.com
Tel:
080242125308
BE
PURPOSE-DRIVEN!
I am OlaPurpose James Asu
I am OlaPurpose James Asu
Africa's foremost Purpose Coach
Principal partner, School Of Purpose
Discovery International (SOPDI)
Convener, Global Changers Forum
(GCF)
Twitter : @Purpose Icon
Blog:www.purposediscoveryplatform.blogspot.com
BB Pin: 2B7697BA
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Thank You.
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